Digital reading list (September 2016)

There is more writing on social media to be found online than any one person could read, and sifting out the quality from the noise can be a job in its own right. The following links have been chosen as a sample, but remember, this is a dynamic and innovative field. Keeping up to date while being discerning is a key skill to be developed.

Even more than reading what people have written about online communication, being an active participant is one of the best ways to become an expert. Throughout this course, we encourage you to independently explore a variety social media accounts, conversations and hashtags and draw your own conclusions about what works, and why. That said, here are some articles and discussions covering essential topics that we hope you will find useful.

Articles and discussions

How Important is Social Media in Building a Fashion Brand and Business? via i-D

How to Choose the Right Social Network for Your Business via Buffer Social

How to Find your Social Media Marketing Voice via Buffer Social

Thinking Like a Publisher: An Introduction to Content Marketing (video) via Slideshare

What is Content Marketing? Definitions from 25 Thought Leaders via LinkedIn

Twitter Reveals Best Social Media Campaigns of 2015 via Campaign UK

Understanding the Role of Organic vs Paid Social Media via Smart Insights

How to Create a Social Media Marketing Plan via Hootsuite

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