In 2016, Instagram, the Facebook-owned company, announced that they would be releasing a stories feature similar to the one offered by Snapchat, the rival of the photo and video sharing app.
The Instagram update will allow users to send content to their friends and followers through the Instagram direct message and story feature which will delete after 24 hours. After its’ release, people were up in arms about Instagram stealing Snapchat’s idea.
Instagram’s CEO, Kevin Systrom, has admitted to copying Snapchats platform saying “They (Snapchat) deserve all of the credit.”
Later in the Techcrunch interview, Kevin Systrom said “When you are an innovator, that’s awesome.Just like Instagram deserves all the credit for bringing filters to the forefront this isn’t about who invented something. This is a format, and how you take it to a network and put your spin on it.”
It’s a common practice in the social media industry to use and alter another platforms “imperfections.” Instagram is just changing and updating Snapchats features on their platform making it easier to use and even more addicting. “Facebook invented feed, LinkedIn took on feed, Twitter took on feed, Instagram took on feed, and they all feel very different now, and they all serve very different purposes.”
After Instagram Stories was released, Chelsea Briggs of HollyWire created a Youtube video comparison between Instagram Stories and Snapchat Stories she said: “It’s (Instagram Stories) easy to use it’s all in one place and I already have an audience I have a relationship with.”
If you are wondering how to use Instagram Stories then my question to you is, have you ever used Snapchat before? Because it is the same; from writing on photos or videos to adding emojis to the photos or videos. The only question now is: which platform will be more successful with their stories feature?
Written by: Elizabeth Field