I think it’s (p)interesting how such a great concept like Pinterest is not used by more people and companies! Right now, according to smartinsights.com, Pinterest have 150 million active users, that’s 50% less then snapchat, which has 300 million active users. Ranked as our number one social media platform with 1,871 million active users is Facebook, that makes Pinterest’s 150 million users seem awfully small in comparison.
On Pinterest’s website you can read that it’s the world’s catalog of ideas, they state that their mission is to help people discover things they love and to find inspiration to do those things in their daily lives, now dosen’t that sound amazing?
I’ve been actively using Pinterest since 2012 and I think it’s such a good platform. Unlike snapchat that targets a young audience, Facebook that feels pretty outdated and Instagram that’s very elitist, Pinterest has the opportunity to capture all of those platforms users and even younger and older people who are not currently using social media.
screenshot from pinterest.com
The thing that is so great about Pinterest is that they cover so many different spectrums of interests and hobbies. I’ve got 104 boards and a total of 5,318 pins divided on fashion, architecture, art, colors, materials, people, baby animals and a ton of other stuff. Because Pinterest is a great source of inspiration for anything from Recipes, Gardening and Kim Kardashian selfies to Cars, Travel guides and baby room interior DIY’s. It has something for everybody.
If we use my mother as an example, a 50 year old completely uninterested in social media, she dosen’t even have Facebook (which is pretty strange these days). I recently introduced her to Pinterest and she has now become an addict. She’s not that into technology and she often asks me for help with her phone or computer so one of the things she appreciated most about Pinterest was it’s simplicity. You just type in what you want to find, press search and just keep scrolling until you’ve found your perfect pic that you save to the board of your choice! Simple as that.
screenshot from pinterest.com
I think, because in lack of knowledge about Pinterest as a social media platform, that Pinterest should start collaborating with already established social medias such as Instagram, Facebook, youtube and twitter to gain awareness about it’s existents and to get new users. They should also collaborate with companies, for example an online fashion retailer, where the users of Pinterest could be potential buyers for the company since you can use a picture as a direct link to a product and therefore create a conversation between customers about and on Pinterest where they could share their favorite products with each other. In a time where social media and social media presence is so important to companies I feel like it’s necessary to try to do something new and exciting to be one of a kind and to make customers come back to- and remember you. So how great wouldn’t it be for a brand to get customers to pin their products/brand which they then keep on a board that they share with their followers forever (unlike snapchat where product campaigns are only available for 24 hours and then the buzz is gone) and also give them the opportunity to buy it straight away with just one click?
Written by: Miccaela Larsson.