Part 1 Research Report
During the Unit you will be required to conduct self directed research examining an aspect of social media that interests you. In the spirit of what this Unit is about, you are asked to submit your findings as an engaging and well constructed blog post. This is primarily an exercise in information gathering and specialist knowledge building, but considering how to best ‘share’ your interpretation of this information will make the task resonate with relevance and critical editing.
Consider the following:
- What interests you?
- How does it function/what does it do?
- How successful is it?
- How could it be improved?
Your final research report should be toned in accordance with the demographic of your primary audiences. Within your research report you must show clear indications of primary and secondary research sources. This should be dove tailed into your written discussion (as links, embedded media, etc) rather than supplied as a list.
Think about how to use images within your research report – if at all.
Think about how to pace your discussion/argument/observations through clearly delineated paragraphs.
Think about organisations, tags, blogs and profiles to cite in your report to encourage external sharing.
Your research report is to be submitted in digital format as a post on this class blog. Instructions for posting/editing will be emailed to you. Please post your report in the ‘Assignment’ category and tag it ‘Assignment 1’.
Your research report must include:
- A headline style title
- Your name*
- Minimum 300 maximum 550 words
- Maximum 4 images
Deadline: 6pm. 31.03.17
*Some of you may prefer to use just a first name or nickname as this is live and public, which is fine!
There is more writing on social media to be found online than any one person could read, and sifting out the quality from the noise can be a job in its own right. The following links have been chosen as a sample, but remember, this is a dynamic and innovative field. Keeping up to date while being discerning is a key skill to be developed.
Even more than reading what people have written about online communication, being an active participant is one of the best ways to become an expert. Throughout this course, we encourage you to independently explore a variety social media accounts, conversations and hashtags and draw your own conclusions about what works, and why. That said, here are some articles and discussions covering essential topics that we hope you will find useful.
Articles and discussions
How Important is Social Media in Building a Fashion Brand and Business? via i-D
How to Choose the Right Social Network for Your Business via Buffer Social
How to Find your Social Media Marketing Voice via Buffer Social
Thinking Like a Publisher: An Introduction to Content Marketing (video) via Slideshare
What is Content Marketing? Definitions from 25 Thought Leaders via LinkedIn
Twitter Reveals Best Social Media Campaigns of 2015 via Campaign UK
Understanding the Role of Organic vs Paid Social Media via Smart Insights
How to Create a Social Media Marketing Plan via Hootsuite
Welcome to the class blog for Social Media and Online Communication. This is where we’ll be sharing assignments, recommended reading and other useful things during the course.
Scroll down or use the Categories list in the right-hand sidebar to find posts on recommended reading and your assignments!
You’ll need to sign in to WordPress to post and comment – please send Tori your preferred contact email so that you can be invited to contribute.