Tag: Assignment 1

What makes the “luxuryshoppers” the go to place for a unique and extravagant online experience?

The name of the website itself does not lend enough excitement to the “so called luxury shopper or taste maker”, however once you dive into the world of Lian Beraha and Ezgi Icel the founders of www.luxuryshoppers.com you indulge yourself in fashion, art, music, and lifestyle of a different level when compared to other high end magazines.  Its for an audience with a refined taste and they know how to make it work by bringing in the international flair whilst using their ottoman charm.

With an Instagram following of 68.4k its easy to see why they have been gaining rapid success. A mix of dynamic style reports , designer interviews and lifestyle coverage make them niche providers especially in their domestic market. Harpers Bazaar have featured them in their list of fashion bloggers to follow, and it doesn’t get much better than featuring in the street style section of the Vogue UK and Vogue Italia. Not only does the site feature and provide services on wardrobe planning, shopping with or without the client, style/image/gift consulting and getting ready for an event but also an experience on shopping abroad which I think is a major reason why audiences also give this platform another turn around.

Improving on the site layout and the way content is portrayed I think would really add to their expansion. Extra tabs such as Escape, Pardon my French, Boyz and More (which includes Books, Décor, Design, Eat in Style and Inspiration) share some of the most fascinating finds and takes the viewer outside the box of the normal and expected high fashion scene and into a more sophisticated one at their fingertips.

Written by Hets


The Voices of the Faceless

Who is the writer behind your computer screens? Social media is a very interesting thing that just keeps on growing. As internet becomes more and more accessible, people are finding their way onto these media outlets whether it be Twitter, Instagram, Facebook, or the one I’m going to be talking about: the Blogosphere. There are many types of blogs out there: food, fashion, news, beauty, lifestyle, and more. Now we see blogs as being so prevalent in today’s culture, but it wasn’t always that way.imgres

According to WebdesignerDepot, the first recognized blogging site was Links.net, created by Justin Hall in 1994. It wasn’t until the early 2000’s that blogging had started to expand. By 2006, there were reportedly 50 million blogs online, compared to 1999’s lonely 23 blogs – that’s a huge expansion. With the growth of blogs online, the internet started to see more articles giving “how-to” advice on starting a successful blog and rounding up a following.

orig_tn_photo-40288-244302When I started learning about blogs, it wasn’t the concept of a blog that interested me, it was the fact the anyone- ANYONE, could start one and have it be potentially successful. I started following more and more blogs, one being The Style Rookie. This was a blog created by a twelve year old girl named Tavi Gevinson. It started as a fashion blog, and her father didn’t take her new hobby too seriously, until it became wildly popular. Tavi was being interviewed by The New York Times and was soon given the opportunity to have not only her own website but also a magazine which she named Rookie.

Blogging never ceases to amaze with all of the things people can accomplish by simply posting their thoughts. You create a following and you speak to people, no matter who you are or how old you might be. That’s the truly amazing thing about not only blogging but social media platforms in general. If you have something that you are passionate about that makes other people excited, you can make a difference. 

Written by: Rachel Mueller


Instagram, The New Snapchat? (Elizabeth Field’s Assignment 1 Post)

In 2016, Instagram, the Facebook-owned company, announced that they would be releasing a stories feature similar to the one offered by Snapchat, the rival of the photo and video sharing app.rs_300x300-160808140226-600.snapchat-vs-instagram.cm.8816.jpg

The Instagram update will allow users to send content to their friends and followers through the Instagram direct message and story feature which will delete after 24 hours. After its’ release, people were up in arms about Instagram stealing Snapchat’s idea.

Instagram’s CEO, Kevin Systrom, has admitted to copying Snapchats platform saying “They (Snapchat) deserve all of the credit.”

instagram-stories-ios-100674960-large.pngLater in the Techcrunch interview, Kevin Systrom said “When you are an innovator, that’s awesome.Just like Instagram deserves all the credit for bringing filters to the forefront this isn’t about who invented something. This is a format, and how you take it to a network and put your spin on it.”

It’s a common practice in the social media industry to use and alter another platforms “imperfections.” Instagram is just changing and updating Snapchats features on their platform making it easier to use and even more addicting. “Facebook invented feed, LinkedIn took on feed, Twitter took on feed, Instagram took on feed, and they all feel very different now, and they all serve very different purposes.”

After Instagram Stories was released, Chelsea Briggs of HollyWire created a Youtube video comparison between Instagram Stories and Snapchat Stories she said: “It’s (Instagram Stories) easy to use it’s all in one place and I already have an audience I have a relationship with.”

If you are wondering how to use Instagram Stories then my question to you is, have you ever used Snapchat before? Because it is the same; from writing on photos or videos to adding emojis to the photos or videos. The only question now is: which platform will be more successful with their stories feature?

Written by: Elizabeth Field

Instagram: The Advertising Platform of the New Millennial

Instagram is rapidly becoming one of the most popular social media platforms with over 150 million active users (Statista, 2017). The amount of users continues to increase. In the past five years, the application has been a useful marketing tool for top brands looking to influence more consumers at a time.

Screen Shot 2017-03-26 at 12.23.05 PM.png

                                        Graph depicting growth in users from 2016 to 2017

One way brands have been reaching more of their target market is by using ‘influencers’ to promote product in one of their Instagram posts. People such as Kourtney Kardashian and Kris Wu partner with popular brands to represent and use applications such as Instagram to promote them. Individuals can make from $10 a person or in the thousands based on how big their following is. It is a known fact consumers will more likely buy a product they see one of their favorite celebrities using them (Huffington Post, 2016).

Screen Shot 2017-03-26 at 12.30.12 PM.png  Kris Wu for Burberry 2016 Advertisement on Instagram

Screen Shot 2017-03-26 at 12.21.39 PM.pngKourtney Kardashian Manuka Cashmere Touch Cream Advertisement 2016

Brands, in general, use their Instagram accounts to promote their new merchandise. The pictures are arranged in an aesthetically pleasing manner capturing the attention of their consumers. From high end brands such as Gucci, Dolce & Gabbana to smaller brands like BLANC & ECLARE will use this application to spread awareness of their brand and new merchandise is released. Brands also use this application to launch special offers happening within the companies.

Screen Shot 2017-03-26 at 12.26.21 PM.png         Jessica Jung Advertisement for Blanc & Eclare S/S 2017 Campaign (Founder of Brand) on Instagram

What does this mean for the future of the advertising industry and social media platforms? Shoppers are likely to find more inspiration from online sources rather than watching a commercial. Social media applications are a powerful tool for advertising companies because it helps them reach a larger demographic rather than limiting themselves to a particular market. Eventually this could lead to fashion brands putting an emphasis on social media rather than spending millions on filming commercials consumers may not even watch. The rise of social media is evident and more brands will begin to use it as the primary tool to spread their brand awareness with millions.

Written By: Zenobia Afeworki

Word Count: 314

Assignment 1 Brief

 Part 1 Research Report

During the Unit you will be required to conduct self directed research examining an aspect of social media that interests you. In the spirit of what this Unit is about, you are asked to submit your findings as an engaging and well constructed blog post. This is primarily an exercise in information gathering and specialist knowledge building, but considering how to best ‘share’ your interpretation of this information will make the task resonate with relevance and critical editing.

Consider the following:

  • What interests you?
  • How does it function/what does it do?
  • How successful is it?
  • How could it be improved?

Your final research report should be toned in accordance with the demographic of your primary audiences. Within your research report you must show clear indications of primary and secondary research sources. This should be dove tailed into your written discussion (as links, embedded media, etc) rather than supplied as a list.

Think about how to use images within your research report – if at all.

Think about how to pace your discussion/argument/observations through clearly delineated paragraphs.

Think about organisations, tags, blogs and profiles to cite in your report to encourage external sharing.


Your research report is to be submitted in digital format as a post on this class blog. Instructions for posting/editing will be emailed to you. Please post your report in the ‘Assignment’ category and tag it ‘Assignment 1’.

Your research report must include:

  • A headline style title
  • Your name*
  • Minimum 300 maximum 550 words
  • Maximum 4 images

Deadline: 6pm. 31.03.17

*Some of you may prefer to use just a first name or nickname as this is live and public, which is fine!